洞见：
据迈点旅游研究院的不完全统计，截至2016年11月，国内高端酒店达到11,971家，占比约5%。虽然高端酒店市场体量占比较少，增长速度却位居前列，5年间的年复合增长率也达到5.1%。在高端酒店持续快速增长的背景下，2016年国内共开业高端酒店81家，分布于八大地区45个城市。
正如国家在重新提倡品牌，当我们的物质功能在一定阶段达到饱和的时候，下一阶段一定是品牌拉开利润差距，当市场仍有需求，如何造就一个差异化的品牌，保持文化差距，以品牌渗透目标消费者，占据市场，扩大利润成为重要考量。
Insight:
According to the incomplete statistics of the Tourism Research Institute, by November 2016, the domestic high-end hotels have reached 11971, accounting for about 5%. Although the volume of the high-end hotel market is relatively small, the rate of growth is in the forefront, and the annual compound growth rate of 5 years is also 5.1%. In the context of the rapid growth of the high-end hotels, 81 high-end hotels were opened in China in 2016 and distributed in 45 cities in the eight major regions.
As in the country to advocate the brand, when we reach saturation when the material function in a certain stage, the next stage is a certain brand opened the profit gap, when the market is still in demand, how to create a differentiated brand, to maintain the cultural gap, with the brand penetration of the target consumers, occupy the market, expand the profit become important consideration.
解决：
本次命名，先知中国命名实验室围绕企业地理位置、设计酒店特色、高端服务定位，为酒店
品牌命名为“悦珈”。“悦”即源于大悦城这一品牌的延续，“珈”原指精美头饰，有精美装饰之意，喻指品牌酒店的环境精美舒适，凸显设计。另，“珈”亦有王殿之意，喻指企业品牌酒店的高端品质与典雅舒适。“悦珈”即指顾客可以在舒适精美、高档典雅的品牌酒店获得愉悦身心的服务与享受。
Solution:
The Wewin naming team around the enterprise location, the hotel design features, high-end positioning service, for the hotel brand named "Yue Jia". "Yue" is derived from the brand of the Joy City, "Jia" refers to the original exquisite headdress, with exquisite decorative meaning, metaphor refers to brand hotel environment exquisite and comfortable design highlights. On the other, "Jia" is also meaningpalace, metaphor refers to the enterprise brand high-end quality and elegant and comfortable hotel. "YueJia" refers to the customer can be in a comfortable and elegant, exquisite high-end hotel brand to get pleasure and enjoy service.
