榜样学院
先知曾为多家青少年教育机构服务，对青少年阶段的心理有着细致与深入的研究。通过色彩的变化以及材质的亲
- 强大词语,降低传播营销成本
- 强大名称,带来效益的品牌资产
- 专注命名定位,命名行业标杆
- 360全胜命名法,成就强大品牌
项目背景
北京道合部落是一家集茶文化、餐饮、休闲娱乐、商务会晤为一体的大型商务会馆，以“文化产业、志同道合”为发展宗旨，以传播茶文化、组织各类文化活动为主营项目。
Beijing Dao tribe is a set of tea culture, dining, entertainment, business meetings, as one large business hall, to the "cultural industries, like-minded" for development purposes, to spread the tea culture, organization of various cultural activities for the main project.
面临挑战
为了更好地提升企业的公众形象，道合部落委托先知为其进行画册设计，通过画册展现道合部落的独特优势及企业经营理念，提高其认知度与美誉度，为以后进一步发展奠定坚实的基础。
In order to enhance the company's public image, Beijing DaoHe commissioned Wevin to do Brochure Design , which can show the unique advantages of co-channel and corporate philosophy to increase their awareness and reputation for the future and lay a solid foundation for further development.
解决方案
先知命名创意的名称道合部落符合行业特点，先知设计为道合部落所做的形象设计，既融合了道合部落的文化特色又凸显了古典风韵。设计人员选取茶盏为重要代表形象，并以厚重古朴的颜色为主色调，页面辅以祥云图案寓意吉祥如意，采用中国古式书籍的装订方法进行装订，将道合部落传承、典雅、悠远、宁静、祥和等文化理念呈现。
Wevin does Brochure Design for DaoHe combining both culture and highlighting the classic charm. Designers selected tea cup as an important representative of the image, and the color tones thick quaint page supplemented clouds pattern symbolizes good luck, using Chinese ancient book binding method for binding the road together tribal heritage, elegant, distant, quiet , peace and other cultural ideas perfect present.
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