香莱华

面临挑战
       酒店设计是一门社会科学，对酒店建设及营运成本高低、投资与经营成功与否关系十分重大。由于一些投资者、设计者不重视或不懂酒店的规划与设计，致使酒店设计中存在很多问题。酒店设计决定了一个酒店的接待能力和条件，酒店设计的标准决定了酒店的档次。
      Hotel design is a social science, the hotel construction and operating cost, investment and business success is very important. Due to some investors, designers do t take or don't k w the hotel planning and design, a lot of problems exist in the design of the hotel. Design determines a hotel reception ability and the condition, hotel design standard determines the grade of the hotel. 

解决方案
      先知为香莱华做的命名及设计主要围绕酒店的高端定位，选用泛着银光的暗黄色，华贵、大气而低调，除了有中文、英文，还包含有少数民族的文字，这与酒店本身所处的环境有着密切关系。公司形象的图标是由纤细的线条构成的交叉椭圆，圆润而柔和，给人以舒适感。
Wewin designed according to high-end for Xianglaihua,and chose the dark yellow with garnet,luxury,low profile.In addition to Chinese,English,there is mi rity characters. Its closely related to the hotel environment. The logo is made up of oval,smooth and gentle,it's comforting.