洞见：
据迈点旅游研究院的不完全统计，截至2016年11月，国内高端酒店达到11,971家，占比约5%。虽然高端酒店市场体量占比较少，增长速度却位居前列，5年间的年复合增长率也达到5.1%。北京酒店的市场需求依然呈现强劲态势。
正如国家在重新提倡品牌，当我们的物质功能在一定阶段达到饱和的时候，下一阶段一定是品牌拉开利润差距，当市场仍有需求，如何造就一个差异化的品牌，保持文化差距，以品牌渗透目标消费者，占据市场，扩大利润成为重要考量。
Insight:
According to the incomplete statistics of the Tourism Research Institute, by November 2016, the domestic high-end hotels have reached 11971, accounting for about 5%. Although the volume of the high-end hotel market is relatively small, the rate of growth is in the forefront, and the annual compound growth rate of 5 years is also 5.1%.
As in the country to advocate the brand, when we reach saturation when the material function in a certain stage, the next stage is a certain brand opened the profit gap, when the market is still in demand, how to create a differentiated brand, to maintain the cultural gap, with the brand penetration of the target consumers, occupy the market, expand the profit become important consideration.
解决：
本次命名，先知中国命名实验室围从消费者角度出发，为酒店
品牌命名为“悦又”，体现企业品牌设计酒店给予消费者的直观感受，既享生活，又悦人生。“悦”即源于大悦城这一品牌的延续，“又”有复、再之意，“悦又”寓意新老顾客在企业品牌酒店收获喜悦，收获快乐，享受服务，享受人生，良好的体验，让企业品牌设计酒店成为诸多出行者的又一次选择。“悦又”即体现企业品牌设计酒店的服务态度、实力、质量，得到顾客的认可，值得消费者一次又一次前来感受品质服务与享受。
Solution:
This time naming, the Wewin naming team, considerfrom the perspective of consumers, named "Yue You" for the brand of the hotel, reflecting the intuitive feeling of the brand design of the hotel to the consumers, enjoying life and pleasing life. Continuation of the "Yue" is derived from the Joy City, "You" mean double, again, meaning of new and old customers in the enterprise brand hotel the joy of harvest, harvest happiness, enjoy the service, enjoy life, good experience, so that the brand design of the hotel become a ther choice of many travel. “Yue You” reflects the service attitude, strength and quality of the brand design hotel, and is recognized by the customers. It is worth for consumers to come to feel the quality service and enjoy again and again.
