司南翼航_公司起名_品牌取名案例-先知中国公司命名网

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司南翼航 专注无人机发动机行业

背景:

《中国制造2025》中提出，“将航空航天装备列入重点领域进行大力推广，推进无人机等航空装备产业化”。数据显示，2015年我国军用无人机市场规模为45.2亿元，仅为市场的10%，在我国军费开支中占比约0.48%，而美国军备高峰期占比为0.7%~0.8%。在航空装备无人化、小型化和智能化的趋势下，我国军用无人机市场发展迅速。中商产业研究院预计，2017年中国军用无人机市场规模将达到88.48亿元，未来将保持持续稳定增长。

Background:

"Made in China 2025" proposed that "aerospace equipment should be included in key areas for vigorous promotion, and promote the industrialization of aviation equipment such as UAVs". The data show that the size of China's military UAV market in 2015 is 4.52 billion yuan, only 10% of the global market, accounting for about 0.48% of China's military expenditure, and 0.7% to 0.8% of the U.S. military peak period. With the trend of unmanned, miniaturized and intelligent aviation equipment, the market of Military Unmanned Aerial Vehicles in China is developing rapidly. The Chinese Academy of Commerce Industry predicts that China's military UAV market will reach 8.848 billion yuan in 2017, and will continue to grow steadily in the future.

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洞见：

民用无人机产业是军民深度融合发展的新领域，民用无人机技术起源于军用无人机技术。随着军民融合发展国家战略的深入实施，无人机技术的飞速发展和军民技术的深度融合，我国将进一步增强自主设计研发无人机的能力，会催生出一系列种类齐全、功能多样、安全可靠的无人机产品系列，从而形成配套齐全的研发、制造、销售和服务的产业体系服务国民经济社会发展。我国工业无人机制造应用尚处在起步和示范阶段，总体技术还比较落后，只在为数不多的领域得到较好的发展，在更多工业应用领域依旧是处于不断探索阶段，还没有形成规模化的市场，整体处于爆发前的积累阶段。

Insight:

Civil UAV industry is a new field of deep integration of military and civil development. Civil UAV technology originated from military UAV technology. With the in-depth implementation of the national strategy of civil-military integration, the rapid development of UAV technology and the deep integration of civil-military technology, China will further enhance its ability to design and develop UAV independently, which will lead to a series of UAV products with complete categories, diverse functions, safety and reliability, thus forming a complete set of UAV products. The industrial system of R & D, manufacturing, sales and service serves the national economic and social development. China's industrial unmanned aerial vehicle manufacturing and application is still in the initial stage and demonstration stage, the overall technology is still relatively backward, only in a few areas to get better development, in more industrial applications is still in the stage of continuous exploration, has not yet formed a large-scale market, the overall accumulation stage before the outbreak.

解决：

司南是中国古代辨别方向用的一种仪器，是中国古代劳动人民在长期的实践中对物体磁性认识的发明。据近代考古学家猜测用天然磁铁矿石琢成一个勺形的东西，放在一个光滑的盘上，盘上刻着方位，利用磁铁指南的作用，可以辨别方向，是现在所用指南针的始祖。但并无考古实物。现比喻行事的准则；正确的指导。司南是所有人都有认知的强大词语，是传承几千年的词语，“翼航”带有明显的航空行业属性，一目了然，而且不需要用句话去解释品牌的行业属性，你就知道司南翼航是提供航空发动机的品牌，这个强大词语大大的提高了品牌的认知度。并且是可描述的、可识别的，在口耳相传的传播方面，这个名字高认知度，是有战略意义的，是有巨大的势能在的，能够节省大量的传播和营销成本，还能累积品牌资产。

Solution:

Sinan is an instrument used to distinguish directions in ancient China. It is an invention of the ancient Chinese working people's understanding of the magnetic properties of objects in their long-term practice. According to modern archaeologists guess that a scoop-shaped object made of natural magnetite is placed on a smooth plate engraved with orientation. The direction can be distinguished by the function of the magnet guide. It is the ancestor of the compass now used. But there are no archaeological objects. It is now a metaphor for action; correct guidance. Sinan is a powerful word that everyone knows. It is a word that has been passed on for thousands of years. Wing Airlines has obvious aviation industry attributes. It is clear at a glance. And it does not need to explain the brand's industry attributes in the second sentence. You know that Sinan Wing Airlines is the brand that provides aero-engines. This powerful word has greatly improved. Brand awareness. And it is descriptive and recognizable. In the aspect of word-of-mouth communication, the name has high awareness, strategic significance, great potential, can save a lot of communication and marketing costs, and can also accumulate brand assets.