汉能
汉能工业品作为一个大型的工业品经销公司，虽然这个名字并没有直接传达出商品信息，但是这样相对抽象的名
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参天制药是日本眼科处方药市场的龙头企业。公司创立116年以来，始终致力于眼科领域产品的研究和开发。公司长期从事眼科新药的研究开发，并拥有全龙头规模更大，管理及设备更先进的工厂。同时在全龙头许多国家进行着开发和销售活动。
Santen Pharmaceutical is Japan's leading ophthalmic prescription drug enterprise. Founded since 116 years, it has always been committed to the research and development of ophthalmology products. Santen Pharmaceutical has the world's largest factories with the most advanced management and equipments. Its development and sales activities are promoted in various countries in the world.
在日本，参天的眼科处方药占据了日本市场近一半的份额。公司上一年度的售额达到924亿日元。目前正大踏步地向国际化方向发展。参天制药拥有100余年的历史，是日本眼科医药的制造商。在中国的业务是从1988年开始通过代理店向中国市场出口销售的，并在1995年设立了亚洲事业部。
In Japan, Santen Pharmaceutical's ophthalmic prescription drugs accounts for nearly half of the Japanese market share. The company's sales amounted to 92.4 billion yen last year. It's w making strides towards international trend. Santen Pharmaceutical has 100 years of history, and has been Japan's leading manufacturer of ophthalmic pharmaceuticals. It entered the Chinese market through export sales agency since1988, and its first Asian division was established in the year of 1995.
“参天制药”，顾名思义，它给人参天大树般的关怀与呵护，会在无形中带给人以安全感，虽然是音译，但却恰到好处。先知在为其做命名及设计时，首先考虑了其行业属性——制药，所以选用了给人以理智和沉思的深蓝色以及让人内心获得平和与安宁的雪白色，整个页面布局非常的严谨、大气，带给人一种十分值得信赖的感觉，而这正是制药公司所诉求的。
In Chinese the word Santen means "Large trees stretch into the sky", which shows the cover and care from giant trees and gives the consumers' a sense of security, The core product ——pharmaceutical is considered in the web design done by Wevin. The colors of dark blue and s w white applied in the design delivers a sense of inner peace and tranquility, the entire page layout is very rigorous, which could give people a kind of reliable sense which the pharmaceutical company needs to present.
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