励木_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

励木 绿色板材的异军突起: 背景:

相当一段时间内我国建材工业面对产能严重过剩、市场需求不旺、下行压力加大的严峻形势，如何尽快有效的改变这一不利局面早已是当务之急。在建材行业推广绿色建材成为社会普遍认同的良方之一。目前我国已全面停止天然林商业性采伐，国产商品木材供应减少。进口木材已成为我国木业生产主要来源，对外依存度超过60%，木材获取成本增加。木制品企业环保与安全生产投入少的问题较为突出，特别是人造板行业被环保部列入“两高”（高污染、高环境风险）产业，未来行业将承受更大的压力。

Background:

For quite a long time, China's building materials industry is facing the severe situation of serious overcapacity, weak market demand and increasing downward pressure. How to change this unfavorable situation as soon as possible and effectively has become an urgent matter. The promotion of green building materials in the building materials industry has become one of the best social practices. At present, China has totally stopped commercial harvesting of natural forests, and the supply of domestic timber has decreased. Imported timber has become the main source of timber production in China. The external dependence is over 60%, and the cost of timber acquisition increases. The problem of low investment in environmental protection and safety production of wood products enterprises is more prominent. Especially, wood-based panel industry has been listed as "two high" (high pollution, high environmental risk) industry by the Ministry of Environmental Protection. In the future, the industry will bear greater pressure.

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洞见：

目前，木材加工企业普遍存在研发投入不足、产品科技含量较低等问题。木业属劳动密集型产业，尤其是胶合板和细木工板产业，随着用工成本增加、原材料价格上升，市场竞争乏力。木制品作为低碳、绿色、可再生的家居产品，越来越受到消费者的青睐。目前我国人均年木材消费量不足0.4立方米，预计未来几年木材消费量将突破8亿立方米。市场资源配置进一步向大企业、大品牌聚集。企业创新、转型步伐加快，质量、品牌、服务意识增强。

Insight:

At present, there are many problems in wood processing enterprises, such as inadequate R & D investment and low product technology content. Wood industry is a labor-intensive industry, especially plywood and cabinet industry. With the increase of labor costs and raw material prices, market competition is weak. As a low carbon, green and only renewable household product, wood products are more and more popular with consumers. At present, China's annual timber consumption per capita is less than 0.4 cubic meters, and it is expected that the timber consumption will exceed 800 million cubic meters in the next few years. The allocation of market resources is further concentrated on large enterprises and big brands. Enterprise innovation and transformation speed up, quality, brand, service consciousness enhancement.

解决：

励木名称两个字，其中一个字“木”体现行业属性，“励”又积极向上，强化特性。这是个传播成本极低的名称，能在一夜之间，成为亿万潜在客户熟悉的老朋友，并且迅速建立品牌偏好，发动大规模购买。当我们说“好板材选励木”的时候，人们还没有任何心理防线，大家会觉得很亲近，不会防备，这样更能降低品牌的传播成本！先知方法说，文化本体过去有多长的历史，未来就有多长的生命力。所以，一个强大词语的历史有多长，未来生命力就有多长！“励木先生”作为品牌的形象代言人，代表人品牌的拟人化，识别度高的特点。而强大词语的诞生借用了人类巨人文化原力，绿巨人的强大形象，是中国人都知道的强大词语。绿巨人是强大英雄，给人类带来安全和保护。励木标志设计，我们借助了绿巨人的世界文化影响力。先知强大形象方法就是要用原型，我们只使用生命力更强、社会影响力更强的文化形象，有多强的社会影响力，品牌未来就有多少生命力。

Solution:

The name of Limu is two words, one of which is "wood" which reflects the industry attributes, and "Limu" is positive and upward, strengthening its characteristics. It's a name with very low communication costs. It can become an old friend familiar to hundreds of millions of potential customers overnight, and quickly build brand preferences and launch large-scale purchases. When we say "good board selection of timber", people do not have any psychological defense line, we will feel very close, will not be prepared, this can reduce the cost of brand communication! The prophetic method says that the history of cultural noumenon has long history, and the future will have many vitality. So, how long is the history of a powerful word and how long it will be in the future? As the image spokesman of the brand, "Mr. Limu" represents the personification and high recognition of the brand. The birth of powerful words borrows the cultural force of giant human beings, and the powerful image of giant is a powerful word known to all Chinese people. The Hulk is a powerful hero that brings security and protection to mankind. The design of Lai wood logo is based on the world cultural influence of the Hulk. The prophet's powerful image method is to use the prototype. We only use the cultural image with the strongest vitality and social influence. How strong the social influence is, how much vitality the brand will have in the future.