蹦蹦狐_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
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360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

蹦蹦狐 开拓文化行业新时代: 背景：

文化传媒行业日益成熟，PE/VC 逐渐转移投资焦点。监管趋严，2017 文化传媒并购市场热度持续下滑。并购市场趋冷或因文化传媒领域的并购政策持续收紧。定增市场营销+游戏带热，2016、2017 传媒整体回落。营销+ 游戏带热 2016 定增市场，2017 整体回落。政策导向：电影产业获大力支持，版权保护是大势所趋。

Background:

As the cultural media industry becomes more mature, PE/VC gradually shifts the focus of investment. With stricter regulation, the popularity of cultural media m&a market will continue to decline in 2017. The m&a market is cooling down or the m&a policy in the cultural media sector is tightening. Dingzeng marketing + game band fever ，2016、2017 media overall decline. Marketing + game band fever 2016 fixed growth market, 2017 overall decline. Policy direction: the film industry is strongly supported, and copyright protection is the trend.

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洞见：

根据统计，2016 年新三板定增市场募集总额达 1379 亿元，其中文化传媒板块融资 118.5 亿元，占比 9%；2017 年定增市场整体回调约至 2015 年水平，截至 11 月底，文化传媒板块募集金额达 70 亿元，占比 6%。根据统计，2017 年第三季度宣布购案例 56 起，宣布并购金额 15.49 亿美元，同比下滑 57.52%，环比上升了 149.74%，完成并购案例 38 起，完成并购金额达 5.30 亿美元，环比下滑 27%。并购市场趋冷或因文化传媒领域的并购政策持续收紧。

Insight:

According to statistics, in 2016, the neeq dingzeng market raised a total of 137.9 billion yuan, of which the cultural media sector raised 11.85 billion yuan, accounting for 9%. In 2017, the overall correction of the market will reach the level of 2015. By the end of November, the culture and media sector has raised 7 billion yuan, accounting for 6% of the total. According to statistics, in the third quarter of 2017 announced the purchase with 56 cases, announced mergers and acquisitions amount is $1.549 billion, fell 57.52%, increased by 149.74% month-on-month, complete merger cases, 38 completed mergers and acquisitions amount of $530 million, fell by 27%. The m&a market is cooling down or the m&a policy in the cultural media sector is tightening.

解决：

先知中国为该服务的内容有战略定位、强大词语品牌命名及强大形象品牌设计，为该品牌名称创意灵感来源于目标顾客的特征与喜好。“蹦蹦”为活蹦乱跳之意，在此可展现儿童的活力与生机。“狐”为“狐狸”，其可爱的形象与聪明机灵的性格受到儿童的喜爱。“蹦蹦狐”该名称童趣、可爱，具有向上引力，便于顾客视觉联想记忆，创意点十分巧妙，有助于顾客记忆与传播。

Solution:

Name creative inspiration comes from the characteristics and preferences of target customers. "Bungee jumping" is the meaning of lively dancing, in this can show the vigor and vitality of children. "Fox" is "fox", its lovely image and clever and clever character are loved by children. "Bouncing fox" this name is childlike fun, lovely, have upward force of gravity, facilitate the customer visual association memory.The creative points are very clever and help customers remember and spread.