沣果季_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

沣果季 更新鲜更好吃的水果: 背景：

农业部部长韩长赋近来表示，农业品牌创建是全局性战略性工作。下一步，推进品牌建设的基本思路是推进品牌与种养加紧密结合，以品牌覆盖带动种养加发展，用品牌覆盖农业全产业链条，打造区域品牌、企业品牌、产品品牌“新三品”，促进种养加上水平、农业质量效益全提升。

本次服务，企业创始人在水果产业打拼多年，此番打造品质水果连锁超市，旨在为更多的消费者提供更新鲜、更好吃的水果，且将水果连锁超市搬入社区，解决品质水果消费更后一公里的问题。

Background:

Han Changfu, the Minister of agriculture, recently said that the creation of agricultural brands is a global strategic task. The next step, promote the basic idea of brand building is to promote the brand combined with planting, breeding and development to drive brand coverage, covering the whole industry chain of agricultural brand, create regional brand, corporate brand and product brand "new products", and promote the breeding level, quality and efficiency of whole agricultural promotion.

This time, the founder of enterprises in the fruit industry for many years, to building the quality fruit supermarket chain, in order to provide more fresh and delicious fruit to more consumers and fruit supermarket chain moved into the community, to solve the quality of fruit consumption of the last mile problem.

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洞见：

2015 年，中国水果消费量 2.66 亿吨（含水果加工）从人均消费水平来看，中国离龙头平均水平还有着很大的差距。随着生鲜消费观念的转变，中国农业科学院预测，2016 年至 2024 年，农村居民年人均水果消费量将以 3.5%的CAGR 增长，城镇居民家庭年人均消费量将以 1.2%的 CAGR 持续增长，到 2024 年人均消费量将达到 93.9kg

随着对品质生活的追求不断提升，中国食品生鲜数字用户的消费观念发生着显著改变。与原有传统的食品生鲜用户着重关注产品价格不同，新一代的用户群体更加关注产品品质的优劣、品类的丰富度、服务的便捷性等因素。

Insight:

In 2015, China's fruit consumption of 2.66 million tons (including fruit processing) from the per capita consumption level, China is still a big gap from the world average. With the change, fresh consumption prediction of Chinese Academy of Agricultural Sciences, 2016 to 2024, rural residents per capita consumption of fruit will increase by 3.5% CAGR, the annual per capita consumption of urban households will be 1.2% CAGR growth to 2024 per capita consumption will reach 93.9kg

With the continuous improvement of the pursuit of quality life, the consumption concept of Chinese food fresh digital users has changed significantly. Compared with the original traditional food users, the new generation of user groups pay more attention to the quality of products, the richness of categories, the convenience of services and other factors.

解决：

先知中国为该服务的内容有战略定位、强大词语品牌命名及强大形象品牌设计，本次命名，先知中国命名实验室充分结合了消费者对品质水果连锁超市的需求，为企业品牌命名为“沣果季”一则寓意企业品质水果连锁超市有丰富的品类及品质水果供消费者享受，二则强调当季水果的健康供应，引导一种健康的享受好水果的生活方式。其次，“沣”易于产生鲜美多汁的联想，易于建立企业良好的品牌形象。且“沣果季”字义鲜明，行业属性明确，易于识别，朗朗上口，易读易记。

Solution:

This time，the Wewin naming team combines the named consumer demand for quality fruit supermarket chain, for the enterprise brand named "Feng Guo JI" the meaning of enterprise quality fruit supermarket chains have category and quality for consumers to enjoy the rich fruits, two emphasizes a healthy supply of seasonal fruits, and guide a healthy enjoy the good fruit way of life. Secondly, "Feng" is easy to produce juicyassociation, easy to establish a good corporate brand image. And "Feng Guo Ji" meaning clear, industry attributes, clear, easy to identify, catchy, easy to remember.