辉山乳业_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

辉山乳业 传统乳业品牌的再定位

辉山控股集团是中国更大的乳制品企业之一,是中国乳业奶源品质的领军企业,产业集群涉及：良种奶牛饲养繁育、牧草种植、精饲料加工、液态乳制品加工配方乳粉及固态乳制品加工、生物菌肥、牛粪沼气发电、肉牛屠宰、乳品原料和食品化工等十余项农业产业相关业务。

Hui Shan Group is one of the largest dairy companies in China , is the leader of the Chinese dairy milk quality , industrial clusters involved: breeding cows breeding, grass planting, concentrated feed processing, liquid milk processing formula milk powder and solid more than 10 dairy products, biological fertilizer.

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辉山乳业是东北地区更大的液态奶生产企业，自成立之初便致力于养好牛，产好奶。为了在乳业市场上突出重围，辉山乳业深知必须拥有一个广泛认可的品牌架构。

Huishan is the Northeast's largest liquid milk production enterprises, since its inception has been dedicated to raising good cattle, good milk production. To Win in the dairy market, Huishan k wledge must have a widely recognized brand architecture.

先知在对乳业的市场做了全面调研之后，得出辉山乳业在市场定位,命名及总体形象策划定位，于是为辉山乳业制定了一整套品牌塑建方案。全新的形象使辉山乳业液态产品生产线已经发展得较为完备，相关品牌已经深入人心，市场占有率也非常理想，目前辉山乳业已经成为区域品牌。

After market research, Wevin believe that Hui Shan dairy market and products have improvement of space, so Wevin developed a set of brand planning program for Huishan. Hui Shan dairy liquid product line has developed a more comprehensive, relevant brand has gained market share is also ideal,but milk products have been slow to realize the brand and scale.