顶菓_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

顶菓 不知火选顶菓: 背景:

推进农业品牌建设要打造区域企业产品“新三品”,农业部部长韩长赋近来表示，农业品牌创建是全局性战略性工作。下一步，推进品牌建设的基本思路是推进品牌与种养加紧密结合，以品牌覆盖带动种养加发展，用品牌覆盖农业全产业链条，打造区域品牌、企业品牌、产品品牌“新三品”，促进种养加上水平、农业质量效益全提升。推进区域品牌创建，要立足资源优势，突出产业特点，与特色农产品优势区建设紧密结合起来，把不同区域农产品差异性体现出来，在消费者心中留下深刻印象，培育和扩大消费市场，以品牌为纽带对接产需，实现优势优质、优质优价。

Background:

To promote the construction of agricultural brand to create regional enterprise products "new products", the agriculture minister Han Changfu recently said that the establishment of agricultural brand is global strategic work. The next step, promote the basic idea of brand building is to promote the brand combined with planting, breeding and development to drive brand coverage, covering the whole industry chain of agricultural brand, create regional brand, corporate brand and product brand "new products", and promote the breeding level, quality and efficiency of whole agricultural promotion. To promote regional brand building, based on resources, highlighting the characteristics of the industry, together with the construction characteristics of agricultural products and agricultural products with advantages of region, different regional differences reflected, leave a deep impression in the minds of consumers, to foster and expand consumption market, to brand as a link demand docking, realize the advantages of high quality, high quality and low price.

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洞见：

消费者对品质的需求，促生有机食品/绿色食品消费，业内资深人士表示，我国有机食品市场巨大，常年缺货达30%，并且该数字还有可能继续升高。虽然我国有机食品的发展落后于西方发达国家，但据顾问预测，未来10年，中国有机农业生产面积以及产品生产年均增长将在20%~30%，在农产品生产面积中占有1.0%~1.5%的份额；有机食品出口占农产品出口比重将达到或超过5%，有机食品有望占到整个中国食品市场的1.0%~1.5%，国际有机食品市场对中国有机食品的需求将达到或超过5%。在中国国内市场，绿色食品也受到广泛的欢迎，绿色食品满足了人们对生活转型的需要。

Insight:

Consumer demand for quality promotes organic food / green food consumption. Industry veteran said that China's organic food market is huge, and its annual shortage is 30%, and the figure is likely to continue to rise. Although the development of organic food in China lags behind the western developed countries, but experts predict that the next 10 years, the area of organic agricultural production and products Chinese annual production growth will be in 20%~30%, share 1.0%~1.5% share in the production area of agricultural products.

解决：

先知中国为该服务的内容有战略定位、强大词语品牌命名及强大形象品牌设计，为该品牌命名创意构思来源于不知火独特的果形特征，顶部凸起，因为又有别名“凸顶柑”。而“顶菓”则正源于这一特征，强化消费者对企业产品差异化特征的记忆。其次，“顶”有、、顶好之意，寓意企业产品品质，传递企业以四川独特土质与气候，打造品质更好的杂柑，果皮橙黄、风味俱佳。该名称，具象化表达了企业优质水果产品，朗朗上口，易于消费者记忆和传播。

Solution:

The idea originates from the unique fruit shaped characteristics of the fire, and the is raised because it has an alias "convex citrus". The " fruit" is derived from the characteristics, strengthen the consumer differentiation characteristics of enterprise products in memory. Secondly, the " " , , of Italy, meaning the enterprise product quality, delivery enterprises in Sichuan unique soil and climate, to create the best quality of the citrus, orange peel and flavor. The name, figurative expression of the enterprise quality fruit products, catchy, easy to consumer memory and communication.