柑小萌_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

柑小萌 萌水果快乐随心: 背景:

随着中国互联网及电子商务市场的迅速发展，在食品生鲜消费方面，随着新群体的崛起、新消费的变化、新渠道的融合，中国食品生鲜数字消费者呈现出“女性超过男性”、“80、90后占据主导“等特点。中国食品生鲜消费的典型用户群体，逐步从“菜场大妈”转向“精明主妇”、“网购达人”、“数字中产”，新兴群体对食品生鲜消费呈现出于其上一代截然不同的需求与消费特征。相对于稳步增长的消费，中国生鲜农业还面临着流通效率低、冷链物流落后、标准化与品牌化水平低、社会化服务体系薄弱等核心问题。

Background:

With the rapid development of Internet and electronic commerce Chinese market, China family food consumption expenditure also showed a steady growth trend, In the aspect of fresh food consumption, with the rise of new group, the change of new consumption and the integration of new channels, the number of Chinese fresh food consumers shows the characteristics of "women surpass Men" and "80 and 90s occupy the leading role". The typical user group of Chinese fresh food consumption has gradually shifted from "farm aunt" to "smart housewife", "online shopping" and "digital middle class". The fresh food consumption of emerging groups is due to the distinct demand and consumption characteristics of the previous generation. Relative to the steady growth of consumption, China's fresh agriculture is also facing the core problems of low circulation efficiency, backward cold chain logistics, low level of standardization and branding, and weak social service system.

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洞见：

虽然我国有机食品的发展落后于西方发达国家，但据顾问预测，未来10年，中国有机农业生产面积以及产品生产年均增长将在20%~30%，国际有机食品市场对中国有机食品的需求将达到或超过5%。在中国国内市场，绿色食品也受到广泛的欢迎，绿色食品满足了人们对生活转型的需要。有关部门对北京上海两个城市调查表明，79%-84%的消费者宁肯花高价，也愿意购买绿色食品。据机构预测，全国绿色食品的消费需求和利润都将以每年20%的速度增长。

Insight:

Senior people in the industry have said that the organic food market in China is huge, and the annual shortage is up to 30%, and the number may continue to rise. Although the development of organic food in China lags behind the western developed countries, but experts predict that the next 10 years, organic food market international demand for organic food China will reach or exceed 5%. In China's domestic market, green food is also widely welcomed, and green food meets the needs of people's transformation of life. A survey by relevant departments of two cities in Shanghai, Beijing, shows that 79%-84% consumers are willing to pay high prices and are willing to buy green food. According to the authoritative agency, the consumption demand and profit of green food will increase by 20% per year.

解决：

先知中国为该服务的内容有战略定位、强大词语品牌命名及强大形象品牌设计，为该品牌名称创意源于现代审美特性，以拟人化的手段，打造企业产品独特个性，拉近与消费者的距离，易于赢得消费者好感。“柑小萌”即从不知火的特征出发，打造企业全新产品形象，快速占据目标消费者心智资源，易于快速建立企业产品度，从而以产品的普及铸就口碑传播。该名称，简约、个性、富有联想，朗朗上口，有利于企业品牌生动形象的打造，开拓市场。

Solution:

The name originates from modern aesthetic characteristics, and personified means to create unique characteristics of enterprise products, to draw closer to consumers, and to win consumers' favor. "Orange Xiao Meng", starting from the characteristics of fire, creates a new product image of the enterprise, and quickly occupies the mental resources of the target consumers, and it is easy to establish the reputation of the enterprise quickly, so as to spread the word of mouth through the popularity of the product. The name, simplicity, personality, rich Le vo, catchy, create the good corporate brand vivid, open up the market.