彼易

洞见：
      我国文化创意产业的发展虽已经具备一定的基础，有强劲的发展势头，但仍然存在一些困难与问题，如文化创意产业发展缺乏相应的政策法规支持；各城市文化创意产业园区特色定位不强，与城市资源特点联系不够密切；缺乏高层次的文化创意产业人才。
Insight:
      The development of China's cultural and creative industries have already have a certain foundation, a strong momentum of development, but there are still some difficulties and problems, such as lack of relevant policies and regulations to support the development of cultural and creative industries; the city cultural and Creative Industrial Park characteristic localization is t strong, and the characteristics of resources city contact closely e ugh; the lack of high level the cultural and creative industry professionals.

解决方案：
       “彼易”名称构思简约大气，创意思路围绕着本“企业与客户”融洽的合作关系来展开联想的。“彼”即彼此，寓意本企业与客户相互融洽、达成合作之意；寓意通过本企业专业的服务能让客户充分对市场以及对手得到较为清楚的认识，做出更有针对性的品牌战略方案，为客户创造丰厚效益。彼易的核心就是彼此沟通，让一切变得简单有力，共同成长、发展。所谓大音希声，大象无形，该名字寓意企业化繁为简，简单做事，成就简单。“彼易”名称与同行业品牌名称区隔明显，能够快速占据目标客户的心智资源，充分体现名称即本体作为命名艺术的至高境界。
 Solution：
       "He Yi," the name of the concept of simple atmosphere, creative ideas around the "enterprise and customer" harmonious cooperation between the association to start. "He" is the meaning of enterprises and customers each other, mutual harmony, cooperation meaning; meaning through the enterprise professional service can allow customers to fully get clear understanding of the market and competitors, to make the best for the brand strategy plan, create huge benefits for customers. The core of that is to communicate with each other, so that everything becomes simple and powerful, common growth and development. The so-called The great form has shape., the name Great sound is hard to hear., meaning enterprises to simplify, simple things and simple achievement. The name of "He Yi" is separated from the brand name of the same industry, which can quickly occupy the mental resources of the target customers, and fully reflect the name of the body as the highest level of the naming art.