拜博

调研分析:
       拜尔新品牌的战略定位及目标，拜尔是中国的专业口腔连锁企业，与联想控股股份有限公司达成战略合作，双方在企业发展框架思路、核心价值观和文化理念契合的前提下，将依托和借助各自的管理资源、品牌价值、市场体系、资产增值等优势，实现深度融合和互惠共赢。此番成功“牵手”，将助推拜尔口腔医疗集团向业界品牌进军。
Investigation and analysis:
       The strategic positioning of Baier new brand and target, Baier is Chinese leading professional oral chain enterprises reached a strategic cooperation with Le vo Cmi Holdings Ltd, the two sides in the premise of fit enterprise development framework, core values and cultural ideas, will rely on and help the management of resources, brand value, market system, capital gains and other advantages to achieve the depth of integration and mutual benefit. Overwhelmed by the success of "hand", will enter the Baier dental group to boost the industry's first brand.
 

解决方案:
       以“博”为切入点，体现新品牌带给受众的价值“更多，更好，更”，取名于医疗行业商业模式的核心内涵：提供更多服务保障，以满足消费者个性化和差异化的需求，让每一个人拥有健康口腔，让生活变得更加美好。先称检测工具，进行字形测试、方言测试、语音测试、五维验算，得出结论“博”是替换“尔”的更佳选择。
Solution proposal：
       To "Bo" as the breakthrough point, to reflect the value of the new brand to the audience more, better, more perfect, the core content of the business model in the medical industry: to provide more services to meet the needs of consumers personalized and differentiated, so that each person has a healthy mouth, so that life becomes more beautiful. The name of the Wewin detection tools, testing, testing, cross dialect phonetic testing and dimension checking, we can draw the conclusion that "Bo" is the best choice for the "Er" replacement.