沁元春

面临挑战：
      生态酒店多为经营中高档餐饮，其中菜系选择较为丰富，因有较大的聚餐空间，经常举办商务宴会、政府招待、公司聚餐、婚礼等大型聚餐类活动。生态酒店以环境优美、亲近自然、写意山水为卖点，在近些年来的餐饮市场上取得了比较优秀的成绩。
       随着餐饮市场不断的壮大，越来越多新的企业进驻餐饮市场中，这导致餐饮竞争越来越剧烈，这其中，特色化、品味化、服务化的餐饮企业才能受到更多的市场青睐。生态酒店抓住这些关键点，尤其是特色化，从酒店装饰到菜系形成搭配，以此彰显主题，让顾客在享受色香味的同时感受更多的环境氛围，从而将单纯的就餐过程，演变成身心的双重享受。先知中国要为沁元春打造生态餐饮行业者的形象，这是这次任务的更大挑战。

Facing the challenge:
       Ecological hotel for business of high-grade catering, choose which cuisine is rich, because there is a large dinner space, often held business banquet, reception, dinner, wedding company, government and other large dinner activities. Ecological hotel with beautiful environment, close to nature, freehand landscape as a selling point, achieved excellent results in recent years of catering market.
       With the development of catering market growing, more and more new enterprises in the catering market, which leads to the catering more and more intense competition, which will be a simple dinner, evolved into a double enjoyment of physical and mental. The Wewin Chinese image to Qin yuan chun to build ecological food industry leader, this is the biggest challenge of this mission.

解决方案：
       通过先知策划团队的详细考察调研和讨论，为其定名“沁元春”。这个名字给人的联想就是毛泽东的《沁园春》：“北国风光，千里冰封，万里雪飘”。而对于餐饮行业来说，尤其是河北的餐饮行业，我们将之描绘为：北国风光，千里沃土，万里飘香。给人以美好的视觉和味觉双重享受。同时“元”突出生态美食的健康理念，有固本培元的作用。作为一种新型的餐饮模式，先知为其打造的生态餐饮者可以让其在市场上迅速和其他餐饮区分开来，达到四两拨千斤的效果，有利于整个方案的策划和传播。

      强大的创意一定是经得起时间推敲的，先知中国创作广告语的更高标准：一句广告语，能用一百多年。当我们提到“沁元春”的时候，人们的内心都会有一种熟悉感，大家听到后，都会觉得似曾相识，很熟悉，很好记，不会产生距离感，能够快速识别，这样更能降低品牌的传播成本。《沁园春》是常见的词牌名之一，由于毛主席《沁园春•雪》的广为传颂，沁元春由此建立的品牌联想使贵酒店有了博大、厚重的内蕴，识别度高，记忆性强，符合现代广告命名学特征，在一定程度上起到了过目不忘的效果，有很高的传播价值。

       标志以沁元春英文首字母“QYC”为设计核心进行创意设计，品牌关联性和独有性强。经过艺术化处理的“QYC”三个字母间两只报喜的喜鹊，喜鹊是自古以来深受人们喜爱的鸟类，是好运与福气的象征，象征着喜事临头，喜鹊品性良好恒常、稳定、明确、坚毅、始终如一。标志图形似“鹊登高枝”，喻示企业节节向上、出人头地，形成了一幅有意境的画面，简洁大气宛若天成，于东方的文化意境以西方的表现形式，时尚中不失耐人寻味的文化内涵。

The solution:
       With the investigation and discussion by the Wewins of the planning team, as its name "Qin yuan chun". The name gives the first Le vo is Mao Zedong's "Qinyuanchun": " rthland scenery, ice thousands of miles, miles". As for the restaurant industry, especially Hebei's catering industry, we describe as: Northland scenery, thousands of miles of fertile soil, Wanli fragrance. Give a person with visual and gustatory double enjoy the beautiful. The concept of health and "Yuan" highlight the ecological Food, solid Ben Peiyuan role. As a new food model, Wewin for its building ecological food can let the leader in the market rapidly and other catering to distinguish, reach four two dial one thousand jins effect, is beneficial to the whole scheme planning and communication.

     Strong creativity must be able to withstand time deliberation, the highest standard of the Prophet's International Creation of advertising language: an advertising language, can be used for more than a hundred years. When we mention "Qin Yuanchun", people will have a sense of familiarity in their hearts. When you hear it, you will feel familiar with each other, familiar with each other, remember well, do not have a sense of distance, can quickly identify, so as to reduce the cost of brand communication. Qin Yuanchun is one of the most common names. Because Chairman Mao's "Qin Yuanchun Snow" is widely praised, the brand association established by Qin Yuanchun makes your hotel have a broad and profound connotation, high recognition and strong memory, which conforms to the characteristics of modern advertising nomenclature, and to a certain extent plays an impressive effect. It has high communication value.

       The logo takes Qin Yuanchun's English initials "QYC" as the design core to carry out creative design, with strong brand relevance and uniqueness. The magpie is a popular bird since ancient times. It is a symbol of good luck and good fortune. It symbolizes the coming of a happy event. The magpie has a good and constant character, stability, clarity, perseverance and consistency. Symbol graphics like "magpies climb high branches", which symbolizes the enterprise's ascendancy and prominence, forming an artistic picture. Simple atmosphere is like nature. In the eastern culture, artistic conception is expressed in the western form, and in fashion, there is an intriguing cultural connotation.