罗兰淇记

　　罗兰淇记的名称很欧洲化，但其实并不来自欧洲，只是由两个合成的字所组成，它甚至在北欧没有任何分店。罗兰淇记通过独特的营销策略，在中国已经成为了冰激凌品牌，月饼冰激凌口味深入人心——甚至成为某种生活标志。高端的消费固然是它的忠实顾客；中低端的消费者也被它所吸引。哈根达斯在已经成熟的冰激凌市场取得了高档次消费者的认可与欢迎，其“奢侈品”营销手段成为业内经典案例。

　   La Rolanvel  remember the name of the very European, but in fact does t come from Europe, but from the two synthetic composed of words, it's even in the Nordic without any branches. Luo Lanqi mind through unique marketing strategy in China has become a leading brand of ice cream, moon cake ice cream flavors popular - even become a living symbol. Although the high-end consumer class is its loyal customers; low-end consumers have been attracted to it. Haagen-Dazs ice cream in a mature market has achieved a high level of consumer recognition and welcome, the "luxury" marketing tool to become the industry classic case.

　　先知承接该项目后，对冰激凌行业进行了深入的分析和细致的梳理，并从意大利文化入手制定命名策略。先知命名为该公司的新品牌甜品冰淇淋命名的更终方案定为“罗兰淇记”。名称将罗马、米兰、冰淇淋、奇迹与记忆进行巧妙的结合。这个命名突出意式冰淇淋特点，同时强化了其精神内核。通过解构固有词组而产生新的含义。英文名称Rolanvel  意为意大利奇迹，意式惊喜，将产品的意式风情展露无遗，又附带些许神秘感，开启一段冰淇淋的美味之旅。

       Wevin  undertake the project, on the ice cream industry in-depth analysis and meticulous combing, and from the Italian culture starting to develop naming strategy. Prophet named the company's new brand of ice cream desserts naming the final plan as La Rolanvel ." Name will be in Rome, Milan, ice cream, and memory for a miracle clever combination. This naming prominent gelato characteristics, while strengthening its spiritual core. Phrase generated by the inherent deconstruction new meaning. English name Rolanvel intended for the Italian miracle, Italian surprise, the product of Italian style that accentuates, but also with a little mystery, a delicious ice cream on a trip.