洞见：
随着私家车在中国的普及，儿童安全乘车逐渐成为一个大家关注的问题；相信中国的家长们也会对于儿童安全乘车的意识会越来越强，将为中国家长提供值得信赖的儿童安全座椅；虽然标准出台较晚，但中国儿童汽车安全座椅市场潜力巨大，未来中国的儿童汽车安全座椅市场无可限量。但值得注意的是，就全国来讲，我国儿童安全座椅的平均使用率还不足5%，这与发达国家使用率超过90%的情况相比，差距显著。虽然从儿童安全座椅的消费上来看，中国仍属消费小国，但是在生产环节中，中国可是国际上的“老大哥”。中国是世界上更大的儿童安全座椅生产基地，每年生产超过1500万个座椅，近80%的儿童座椅来自中国制造。
Insight:
With the popularity of private cars in China, children's safe riding has gradually become a concern; I believe that Chinese parents will become more and more aware of children's safe riding and will provide trustworthy children's safety seats for Chinese parents; although the standard was introduced later, the market potential of children's car safety seats in China is huge, and children's car safety in China in the future will become more and more important. There is no limit to the market for all seats. However, it is worth noting that the average utilization rate of children's safety seats in China is less than 5%, which is significantly different from that in developed countries where the utilization rate is more than 90%. Although China is still a small consumer country in terms of the consumption of children's safety seats, it is the world's "big brother" in the production chain. China is the world's largest production base for children's safety seats, producing more than 15 million seats annually. Nearly 80% of the world's children's seats are made in China.
解决：
安用，名称构思巧妙，用字独特，其核心创意理念源自“安全，放心使用”, 以此来体现儿童安全座椅的功能属性，安用是强大词语，是读一遍就能记住的好名字。"安"字有安全、平安、安心的美好寓意；"用"字有用心、使用之意。安用有“安全使用”的美好寓意，用于儿童安全座椅品牌名称尤为适合，把消费者在儿童安全座椅行业更关注的“安全”诉求进行放大，直指行业核心诉求，把功能属性提升到安全高度，能够快速被目标消费者所识别与认知，并能快速占据目标受众的心智资源，有利于品牌度和美誉度的快速形成，以此树立儿童安全座椅的行业新高度，并使之明显区隔于其他竞争对手。品牌如何能被快速认知和识别，先知实战总结的战略印记是有效的提高品牌被认知、被识别的落地方法，安用是所有人都有认知的强大词语，是大家耳熟能详的强大词语。这个强大词语大大的提高了品牌的认知度。并且是可描述的、可识别的，在口耳相传的传播方面，先知为安用做的品牌全案策划高认知度，是有战略意义的，是有巨大的势能在的，能够节省大量的传播和营销成本，还能累积品牌资产。
Solution:
Safe use, ingenious name design, unique words, its core creative concept comes from "safety first, safe use", in order to reflect the functional attributes of children's safety seats, safe use is a powerful word, is a good name that can be remembered after reading. The word "An" has a good meaning of safety, safety and peace of mind, while the word "Use" has a meaning of intention and use. Safe use has the good meaning of "safe use", which is especially suitable for the brand name of children's safety seats. It enlarges consumers'most concerned "safety" appeal in the children's safety seats industry, directly points to the core appeal of the industry, promotes the functional attributes to a safe level, can be quickly recognized and recognized by the target consumers, and can quickly occupy the mental resources of the target audience. It is conducive to the rapid formation of brand awareness and reputation, so as to establish a new height in the industry of child seat, and make it clearly separated from other competitors. How can a brand be quickly recognized and recognized? The strategic imprint summarized by the prophet is an effective way to improve the brand's recognition and recognition. Amplification is a powerful word that everyone has a knowledge of. It is also a powerful word that everyone knows well. This powerful word greatly improves the brand awareness. And it is descriptive and recognizable. In the aspect of word-of-mouth communication, the name has high awareness, strategic significance, great potential, can save a lot of communication and marketing costs, and can also accumulate brand assets.
