金鼎重工_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

金鼎重工 金铸名鼎，兴振重工: 背景：

2018年，钢铁企业仍将全面贯彻落实党的十八大和十八届三中、四中、五中全会精神，坚持创新、协调、绿色、开放、共享发展理念，积极适应、把握、龙头经济发展新常态，充分发挥市场配置资源的决定性作用和更好发挥政府作用，着力推动钢铁工业供给侧结构性改革。以全面提高钢铁工业综合竞争力为目标，以化解过剩产能为主攻方向，促进创新发展，坚持绿色发展，推动智能制造，提高我国钢铁工业的发展质量和效益。

Background:

In 2018, the iron and steel enterprises will continue to fully implement the spirit of the 18th CPC central committee and the third, fourth and fifth plenary sessions of the 18th CPC central committee, adhere to the concept of innovative, coordinated, green, open and Shared development, actively adapt, grasp and lead the new normal of economic development, give full play to the decisive role of market allocation of resources and better play the role of the government, and push forward the supply-side structural reform of the steel industry. In order to improve comprehensive competitiveness of iron and steel industry as the goal, to solve the excess capacity as the main direction, promote the innovation and development, adhere to the green development, promote the intelligent manufacturing, improve the quality and efficiency of the development of China's iron and steel industry.

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洞见：

整合重组提高企业集中度，形成具有国际竞争力的龙头级钢铁集团企业。提高产业集中度，先做大在做强。淘汰小型钢铁生产企业，并购一些大型企业，建立钢铁基地。通过兼并收购，实现跨地区所有制结构的资产重组，打造龙头一流的钢铁企业，推进产权制度改革，提高钢材产品销售服务水平。

Insight:

The integration and reorganization enhances the enterprise concentration degree, forms has the international competition ability world class steel group enterprise. To improve industrial concentration, we must first make ourselves bigger and stronger. We will phase out small steel producers, acquire some large enterprises and establish a steel base. Through mergers and acquisitions, we will achieve asset restructuring across regional ownership structures, build a world-class steel enterprise, promote reform of the property rights system, and improve the sales and service level of steel products.

解决：

通过对企业、品牌核心信息的全面解读，同时兼顾对行业及竞争对手的综合考量，我们认为钢铁集团命名思路，应该采取“求同存异”的命名原则进行。“金鼎”字义鲜明，一则彰显企业在同行业市场竞争的优势，二则寓意企业拥有更高品质的产品和实力。名称一目了然，大气现代，具有向上力，易于产生美好联想，建立良好企业及品牌形象。

Solution:

Through a comprehensive interpretation of the core information of enterprises and brands, as well as a comprehensive consideration of the industry and competitors,We think that the idea of naming iron and steel group should adopt the principle of "seeking common ground while reserving differences". The word "Golden Tripod" has distinct meanings. First, it highlights the advantages of enterprises in the same industry market competition, and second, it implies that enterprises have the highest quality products and strength.