倍德孚_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

倍德孚 国产润滑油品牌的异军突起: 背景:

润滑油工业在中国属于国家支柱产业，它是石油和化工行业的重要组成部分，与国家宏观经济形势以及汽车、机械、交通运输等行业的发展息息相关，实际上可以说是工业快速发展的“催化剂”。龙头三大润滑油消费国分别是美国、俄罗斯、中国。八十年代我国的汽车润滑油的市场需要就已经高达二百多万吨，到两千年的时候就已经达到360吨，由此可见我国市场的润滑油需求量随着汽车、机车、运输行业用油的增多而加大。

Background:

The lubricating oil industry is a national pillar industry in China. It is an important part of the oil and chemical industry. It is closely related to the national macro-eco mic situation and the development of automobile, machinery, transportation and other industries. In fact, it can be said to be the "catalyst" for the rapid development of industry. The three largest lubricants consumers in the world are the United States, Russia and China. In 80s, the market demand of automobile lubricating oil in China has reached up to about two million tons, and it has reached 360 tons by two thousand years. It can be seen that the demand for lubricating oil in the market of our country is increasing with the increase of oil for automobile, locomotive and transportation industry.

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洞见：

在发达国家，润滑油品牌仅有10来个，而我国润滑油产品品牌却超过了1000个，生产厂家更是多达4000家以上。在润滑油产品不断提高品质走向高端的市场趋势下，势必要求润滑油生产企业加大研发投入，生产更优质的产品。在此过程中，那些市场意识薄弱、投入有限、走低端路线的企业更终将被淘汰出局。未来的润滑油市场是高端润滑油品牌的市场。

Insight:

In developed countries, there are only 10 brands of lube oil, while China's lube oil products brands exceed 1000, and manufacturers are up to 4000 or more. In the market trend of continuous improvement of the quality of lubricants and high-end products, it is inevitable that lubricant manufacturers should increase R & D investment and produce better products. In the process, enterprises with weak market awareness, limited investment and low end businesses will eventually be eliminated. The future lubricant market is the market of high-end lubricant brand.

解决：

“倍”意为：加倍、更加、非常；出众的；“德”意为品德、公德、德行；“孚”意指信用，为人所信服，深孚众望。该品牌名称赋予贵司“倍加轻松品质出众”的核心理念。寓意企业以更优品质创行业高端润滑油品牌，以高效性能减少汽车、机械设备摩擦，促使运行的顺畅。该名称承载大气，具有成为行业之势，成就“行业标杆”远大抱负之美好寓意。

Solution:

"Times" means: doubling, more, very, very; outstanding; "Virtue" means morality, morality and virtue; "Fu" means credit, and is convinced by people. The brand name gives you the core idea of "being more relaxed and superior in quality". It means that enterprises create the high-end lubricants brand with the best quality, reduce the friction of automobiles and machinery and equipment, and make the operation smooth. The name carries the atmosphere and has the good meaning of leading the industry and accomplishments of "industry benchmarking".