仟语素_公司起名_品牌取名案例-先知中国公司命名网

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仟语素 遇见自然健康护肤: 背景:

根据《2013-2017年中国护肤品行业产销需求与投资预测分析报告》分析，中国的化妆品市场是全龙头更大的新兴市场，我国化妆品行业从小到大，由弱到强，从简单粗放到科技、集团化经营，全行业形成了一个初具规模、极富生机活力的产业大军。其中，护扶品是整个化妆品行业中发展更快的一个细分市场。近几年来，我国护肤品行业以年均15%以上的速度递增。

目前中国人均护肤品消费水平仅为28元/年，而在经济发达的国家，人均护肤品年消费是36-70美元，折合人民币300元左右，表明我国护肤品销售有很大的潜在市场，今后数年内依然会保持着快速发展的趋势。按目前我国的护肤品消费需求的发展趋势，未来的5年内护肤品的市场年销售将突破1000亿元的水平。

Background:

According to the analysis of "report" analysis and prediction of produce and sale and investment China skincare industry 2013-2017 years, Chinese cosmetics market is the largest emerging market in the world, China's cosmetics industry from small to large, from weak to strong, from simple rough in the leading science and tech logy, group management, the whole industry has formed a certain scale, full of vigor and vitality of the industrial army.

At present, sales of skin care products in China shows that there is a great potential market, the next few years will still maintain a rapid development trend. According to the current development trend of consumer demand for skin care products in our country, the annual sales of skin care products will exceed 100 billion yuan in the next 5 years.

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洞见：

根据中国化妆品网《护肤品消费行为调查报告》在“您购买护肤品时主要考虑的因素”中，70.88%的消费者将功效作为其购买护肤品时主要考虑的因素，另有61.19%和54.38%的消费者选择了价格和品牌作为主要考虑因素，而包装对于消费行为的影响力更低。值得注意的是，有四成的消费者在购买护肤品时会关注其成分，这说明消费者的理性程度和成熟程度都在不断提高。

根据中国化妆品网《护肤品消费行为调查报告》调查结果显示，仅有16.86的消费者表示“只固定使用某个品牌的护肤品，不打算更换”，多数消费者属于几个品牌换着买或还在寻找更适合的品牌。而在调查受众对于新款护肤品的态度时，61.98的消费者选择“先看市场反应，不会积极尝试使用”。消费者这些理性的消费行为，无疑要求护肤品企业要不断提升品牌的忠诚度，不断地升级产品和创新服务。

Insight:

According to the Chinese skincare cosmetics net "consumer behavior survey report" in the "factors" mainly consider you buy skin care products in 70.88% of consumers will function as a major consideration when buying skincare, a ther 61.19% and 54.38% of consumers chose the price and brand as the main consideration, and packaging for consumer behavior the influence of the lowest. It is worth ting that 40% of consumers pay attention to their ingredients when buying skincare products, which shows that consumers are more rational and mature.

According to the "investigation report" China cosmetics skin care products consumer behavior survey, 61.98 of consumers choose "first look at the market reaction, and will t actively try to use"". Consumers of these rational consumer behavior, doubt that skin care enterprises should continue to enhance brand loyalty, and constantly upgrade products and in vative services.

解决：

介于消费者趋于理性化，在购买护肤品时关注功效、价格、品牌外，还关注成分，更倾向于消费无添加的自然健康护肤品，先知中国命名实验室为新品牌命名为“仟语素”，赋予品牌一种圈群文化，引导消费者一种天然的护肤品牌联想。“仟”一方面是喻指很多，另一方面则音同“芊”，易于联系植物及女性，具备行业属性，易于识别。而因“素”与物“语”的结合，营造功效与文化兼备之意，用心呵护千万女性自然之美。

Solution:

Between consumers become more rational, to buy skin care products, t only focus on efficacy, price, brand, but also pay attention to ingredients, are more likely to consume added natural health care products, the Wewin naming team named the new brand name prophet "QianYuSu ", to give the brand a circle group culture, and guide consumers to a natural skin care brand association. “Qian(thousand)" is a metaphor for many, on the other hand, sound with "Qian（Lush）", easy to contact plants and female，Have the industry attributes, easy to identify.As the combination of “Su”（factor）and“Yu”（mo gatari），transmit the efficacy and culture，take great care to the women’s naturallybeauty.