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360全胜命名法
公司起名 品牌命名 战略定位 强大形象 产品开发 营销传播 强大全案

承希

实现亿万女性美丽梦想

背景:

       进入21世纪以后,龙头医疗美容行业已成为仅次于汽车业和航空业的第三大产业。2015年我国医疗美容行业规模在511亿的水平,近4年来行业始终保持增速20%以上的高速增长,2011-2015年行业复合增速高达22.68%。可以预见,随着生活水平的进一步提高以及医疗美容观念的进一步普及,国内医美市场规模将会进一步扩张。企业此番升级,不仅适应市场及消费趋势的发展,更是作为高端医疗美容品牌服务机构,展现企业技术精细化、设备先进化、材料安全性,注重顾问品牌及医院品牌的建立、维护和推广。
Background:
       Since twenty-first Century, the world medical cosmetology industry has become the third largest industry after the automobile industry and the aviation industry. In 2015, the scale of China's medical cosmetology industry was at the level of 51 billion 100 million. In the past 4 years, the industry has maintained a rapid growth rate of over 20%, and the composite growth rate in the 2011-2015 years was as high as 22.68%. It can be predicted that with the further improvement of living standard and the further popularization of medical cosmetology concept, the market scale of domestic medical beauty will be further expanded. The enterprise upgrade, t only to adapt to the development of the market and consumer trends, especially as a high-end medical cosmetic brand service, show equipment enterprise tech logy refinement and improvement, material safety, pay attention to the establishment of brand, brand experts and hospital maintenance and promotion.
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 洞见:

       2015年美国整形美容协会发布的数据显示:美国医美行业消费者年龄集中分布在19-64岁,比例高达88.1%,其中又以女性居多。以美国成熟的医疗美容市场作为参考,19-64岁年龄段女性是医疗美容行业的主要消费者,而我国庞大的人口基数可为医疗美容行业的发展提供广袤土壤。根据有关数据:2015年我国20-64岁女性人口数量达到4.45亿,而医疗美容大国美国同期全国女性人口总数仅为1.62亿。现阶段我国医美渗透率仍较低,按人口基数平均整形次数与医疗美容行业发达国家相比还有很大差距,但潜在客户群体广阔,未来发展空间广阔。
Insight:
       In 2015, according to data released by the American plastic surgery association, the age of consumers in the United States medical industry was concentrated at the age of 19-64, and the proportion was as high as 88.1%, among which women were the majority. The mature medical beauty market as a reference. China's medical beauty penetration rate is still low, according to the population base, the average number of plastic surgery and medical beauty industry compared to developed countries there is still a big gap, but the potential customer base is broad, and the future development of space is vast.
 

 解决:

       此次命名,先知中国命名实验室从企业所属行业属性出发,结合了医疗美容消费者需求本质,为企业及品牌命名为“承希”。“承希”即高端医疗医美企业对消费者诉求的真实表达,承载着亿万女性的美丽新希望。其英文名称“ChicWish”则由两个英文固有词构成,chic为别致的、漂亮的,wish为希望、祝愿,不仅表达了中文名称的意义,给予消费者漂亮的希望,祝愿消费者优雅美丽,发音匹配度也较高。
Solution:
       This project, the Wewin naming teamstart off from the enterprise belongs to the industry attributes, combined with the medical beauty consumer demand nature, for enterprise and brand named "Chengxi" that is, high-end medicalcosmetology enterprises to consumer demand for real expression, carrying hundreds of millions of women's beautiful new hope. The English name "ChicWish" is composed of two English inherent words, chic as a chic, beautiful, wish is hopes, wishes, t only the expression of the Chinese name meaning, hope to give consumers a beautiful, elegant and beautiful wishes of consumers, pronunciation matching degree is higher.

Perspectives

奥蔻

奥蔻

经过全面的调研分析,先知命名采用了“音译”为主的命名线路,经过多轮的筛选分析“奥蔻”脱颖而出,“奥

京铁物流

京铁物流

  京铁物流的形象主要有三种颜色构成,从上到下依次是:橘黄色的图标、绿色的英文名缩写和黑色的中文名。橘

艺高

艺高

  作为一家专业的美发机构,“艺高”非常贴切。先知在为艺高取名时,首先考虑其行业属性,作为美容美发行业

Work

龙头品质, 中国气质
专业战略定位命名及品牌全案策划公司
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
命名及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内定位命名行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓品牌整合命名及全案新方向
关于先知中国
先知中国——中国更专业的命名及全案策划机构,重新定义了中国命名行业,并提升了命名定位的行业发展。
先知专注于品牌塑建和品牌提升,帮助5000多个品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了命名和战略定位。今天,我们不断超越自己,为行业格局确立发展方 向。
命名之道,唯有先知。
先知一步,成就伟业。

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