洞见：
作为汽车工业的上游行业，轮胎产业随着汽车工业的发展而持续发展，新车市场的发展与汽车保有量的不断增加，为轮胎产业的发展提供了原动力。从市场看，目前龙头轮胎产业已发展成为一个规模庞大、高度发达的产业，并已进入相对稳定的发展时期。根据美国《轮胎商业》统计销售额超过百亿美元的四家企业合集销售额占轮胎销售额的44.81%，这源于其雄厚的资金实力和研发能力，成为龙头轮胎行业的发展方向。
我国轮胎行业通过对引进技术的消化吸收，产品的技术含量已有大幅提高。但技术标准仅局限于轮胎产品本身，生产工艺过程控制及装备与国际先进水平相比尚有差距，技术标准和检验方法有待提高和完善。
Insight:
As the upstream industry of the automobile industry, the tire industry develops continuously with the development of the automobile industry, the development of the new car market and the increase number of ownership cars, which provides the driving force for the development of the tire industry. Seen from the global market, the world tire industry has developed into a large-scale, highly developed industry, and has entered a relatively stable period of development. According to the U.S. "tire" business statistics of tens of billions dollars in sales of more than four enterprises collection sales accounted for the global tire sales 44.81%, due to its strong financial strength and ability of research and development, leading the development direction of the world tire industry.
China's tire industrytechnical content of products has been greatly improved through the introduction of tech logy digestion and absorption,However, the technical standards are only limited to the tire product itself, the production process control and equipment compared with the international advanced level there is still a gap between technical standards and inspection methods to be improved.
解决：
针对越来越受关注的研发能力与创新技术，先知为全新轮胎
品牌命名为“科众”，即“科技造福大众”。“科众”寓意企业以科技为本，创新技术与工艺，打造品质轮胎产品，服务大众消费者。该名称，充分融合消费关注点，简洁、大气，凸显产品科技含量与服务大众，易于赢得消费者青睐，便于快速建立产品口碑及品牌传播。
Solution:
For more and more attention to research and development capabilities and in vative tech logies, the Wevin name Kezhong for the new tire brand, that is, science and tech logy benefitthe public". "Kezhong" means that enterprises based on science and tech logy, in vation and tech logy, to create quality tire products, service consumers. The name, fully integrate consumer concerns, concise, highlighten the content of products and services to the public, easy to win the favor of consumers, to facilitate the rapid establishment of product reputation and brand communication.
