世东国际

洞见：
       结合北京地区的写字楼发展趋势，项目的区域地理位置及目标受众定位分析，先知中国命名团队深度挖掘，精准地将位置诉求与国际流行元素相融合的特点。结合住总的国企背景，企业及品牌的社会责任，更终确定命名方向为国际化高品质路线，同时传递出文化内涵。龙头品质，中国气质。龙头东方在中国。
Insight:
       Combined with the development trend of the office building in Beijing, the regional location and target audience analysis, the Chinese named team of the Wewin, the depth of the excavation, the position demands and the international pop elements. Combined with the total of state-owned enterprises, corporate and brand of social responsibility, and ultimately determine the direction of the international high quality line, while passing the cultural con tation. World quality, Chinese character. World east in china.

解决：
       世东国际，该名称现代大气，创意新颖，构思巧妙，其核心创意源点围绕“龙头东方”来展开，做为高端商业写字楼项目名称尤为适合，更为难得的是“世东”两字均为单体字结构，易于目标客户的识别与认知。符合先知为写字楼定位，龙头重心未来在中国，中国北京的东方有世东国际的理念。此定位是基于项目位于东四环外，在北京核心区与北京副中心通州的黄金分割点上。更终住总集团选定世东国际。
Solve:
       World east international, the name of the modern atmosphere, creative, in vative, ingenious conception, its core creative source around "the East" to start, for the high-end commercial office building project name is particularly suitable, more rare is the word "East" is a single word structure, easy to target customer identification and cognition. In the world, the world's center of gravity is in the future in China, and the east of Beijing, China has the idea of the East. This position is based on the project is located in the East Fourth Ring, in the core area of Beijing and Beijing sub center of Tongzhou golden point. Final live group selected the world East International.