中煦实业

洞见：

       2017年，房地产行业在调控的不断加码中出现下行趋势，但无论是政策、市场亦或是个体经营均表现出新的变化。展望 2018年，行业变革将会加快，政策的不放松并非意味着行业和企业进入寒冬，长效机制的快速落地也将给予优质房企更为平稳健康的发展环境。与历史上调控政策不同，本轮调控的特点为因城施策，调控范围由核心一、二线城市逐步扩围至部分三、四线城市，无全国性的二套房首付比例和利率倍数的提升。在此背景下，不同城市调控力度差异大，核心城市限购、限贷力度史上更严，而弱二线和三、四线城市调控范围和力度不及以往。 

Insight:

       In 2017, the real estate industry has shown a downward trend in the constant increase of regulation and control, but new changes have taken place in policy, market and individual operation. Looking forward to 2018, industry change will be accelerated. Unrelaxed policy does not mean that industry and enterprises enter the winter. The rapid landing of long-term mechanism will also give high-quality housing enterprises a more stable and healthy development environment. Unlike the regulation policies in history, the characteristics of this round of regulation and control are to take measures according to the city. The scope of regulation and control has gradually expanded from the core first and second-tier cities to some third and fourth-tier cities. There is no national increase in the down payment ratio and interest rate multiples of second apartments. In this context, there are great differences in the regulation and control of different cities. The purchase and loan restriction of core cities is the most stringent in history, while the regulation and control scope and intensity of weak second-line and third-line and fourth-line cities are less than before.

解决：

       名称创意理念源于“中原福地，阳煦山立”。 “中”字指中原，代表贵公司起家发展于中原——河南。中原是华夏文明和中华文明的发祥地，是华夏民族的摇篮，被视为天下中心，自古以来就是天下福地，人人向往；“煦”解释为“阳煦山立”，寓意如太阳般温暖，如山峰般屹立。象征企业讲求诚信，利于企业良好形象的建立。中煦，名称简洁大气，寓意美好，是不可多得的好名字。强大形象是指人们熟悉的、喜爱的，并且按它指令行动的系统。具有熟悉感、人人都有认知、人人都看得懂，容易被接受的特征。强大形象的目的是解决问题，方便消费者认知，让品牌自动成为消费者的选择对象。强大形象在品牌营销传播上有着巨大的商业价值，强大形象的目的是解决市场问题，它可以轻易地改变潜在客户的品牌偏好，可以在短时间内发动大规模的购买行为,可以让一个全新的品牌在一夜之间成为亿万潜在消费者的老朋友，从而更终获得强大的品牌权利。标志视觉呈现为圆形，代表和谐、温暖、美好与自然，内中有矩，说明企业遵循自然规律，绿色建设发展。标志的核心由代表建筑的三竖，和代表地产的英文首字母“E”组合，共同形成一个“中”字，从而与企业名称产生关联。红色代表温暖、热情，是一个企业的精神象征。 

Solution:

       The idea of name creation originates from "the blessed land of the Central Plains and the warm mountains". The word "Zhong" refers to the Central Plains, which represents your company's development and development in Central Plains - Henan. Central Plains is the birthplace of Chinese civilization and Chinese civilization, the cradle of the Chinese nation, is regarded as the center of the world, since ancient times is the world's blessed land, everyone yearns for; "Yue" is interpreted as "Yangyu Mountain Standing", implying as warm as the sun, standing like a mountain peak. It symbolizes the integrity of enterprises and the establishment of good corporate image. The name is concise, the atmosphere is beautiful, and the meaning is beautiful. It is a rare good name. A powerful image is a system that people are familiar with, loved and acted on according to their instructions. It has the characteristics of familiarity, cognition, understanding and acceptance. The purpose of a strong image is to solve problems, facilitate consumer awareness, and make the brand automatically the choice of consumers. Strong image has great commercial value in brand marketing communication. The ultimate goal of strong image is to solve market problems. It can easily change the brand preferences of potential customers, launch large-scale purchasing behavior in a short time, and make a brand new one become hundreds of millions of potential consumers overnight. Old friends, and ultimately get strong brand rights. The logo vision is round, representing harmony, warmth, beauty and nature, with momentum in it, which shows that enterprises follow the natural law and develop green construction. The core of the logo is a combination of the three vertical symbols representing the building and the English initials "E" representing the real estate, forming a "Zhong" word, which is related to the name of the enterprise. Red represents warmth and enthusiasm, which is the spiritual symbol of an enterprise.