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缪岚

皮草典范

调研:
       随着电商的崛起,一向高高在上的皮草也因为网络销售物美价廉而销量大增。网络销售的好处就在于把皮草从高端消费定位到大众消费,主要是满足普通、大众消费者对皮草的需求。通过网络,消费者可以更加轻松、方便、快捷地浏览到当今更新更流行的皮草款式,这样也免去了以往消费者畏于皮草服装的高价格而对商场皮草专柜的回避,拉近了皮草与大众消费群体的距离。
Investigation and research:
       With the rise of the electricity supplier, has superior fur because of high quality and inexpensive and increased sales network sales. The benefits of network marketing is the fur from the location of the high-end consumer to consumer, mainly to meet the ordinary, the mass consumer demand for leather. Through the network, consumers can more easily, convenient and quick browse to a current of the most popular fur styles, thus eliminating the need for past, consumers fear in the high price of fur clothing and fur shopping malls counters avoidance, narrowing the distance between the fur and the mass consumer groups.

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洞见: 
       皮革行业素来被称作不落的黄金产业,一直是国际时尚界的宠儿。皮草2015年价格普涨一成,销量旺盛,各类商品在价格上的差距依然十分大,随着电商的流行,皮草也开始借助这一平台,拉近与消费者的距离,虽然目前传统销售渠道仍占据主流地位,但是长远看来,皮草类企业走电子商务的道路,会是一种发展趋势。先知命名团队认为命名方向既要考虑行业前瞻发展趋势,又要符合行业典雅的特征。
Insight:
       The leather industry has always been k wn as the gold industry, has been the darling of the international fashion industry. Fur 2015 prices Puzhang a, strong sales, all kinds of goods in the price gap is still very large, with the popularity of business, fur also began to with this platform, to narrow the distance with consumers, although the traditional sales channels still occupy the mainstream position, but the long view, fur the enterprise electronic commerce Road, is a kind of trend. The prophet named team believes that the direction of the industry should be considered in the direction of the industry, but also in line with the industry's ble and elegant features.

解决:
       中文名:缪岚,中文名称释义:缪岚,取自音译“magic”,意为“魔法皮草,为您所有”,与行业属性相匹配,同时也包含了“魔法的,神奇的”的寓意,把产品特点同企业特性紧密结合,赋予了产品浓厚的情感价值,传达给客人与众不同的感觉。名称诗意,朗朗上口,令人难以忘怀。
Solve:
       Chinese Name: Miao LAN, the name of the Chinese Interpretation: Miao LAN from transliteration of "magic", meaning "magical fur, for you all", and the industry attribute matching, also contains a "magic, magic," the implication, the product features combined with the enterprise characteristics, giving the product a strong emotional value to convey to the guests, a different feeling. The name of poetic, GetWord, unforgettable.

Perspectives

奥蔻

奥蔻

经过全面的调研分析,先知命名采用了“音译”为主的命名线路,经过多轮的筛选分析“奥蔻”脱颖而出,“奥

领秀定位

领秀定位

  领秀梦舒雅,这个名称本身听起来就非常的悦耳,能够带给人一种美妙的享受,高雅而有富有诗意。领秀,既有

布衣库

布衣库

  布衣库的本品牌英文名为“Augoniu”其创意来源:Austere朴素的,无华饰的,Gorgeous漂亮,美丽,和New新潮的,流行

Work

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命名及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内定位命名行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓品牌整合命名及全案新方向
关于先知中国
先知中国——中国更专业的命名及全案策划机构,重新定义了中国命名行业,并提升了命名定位的行业发展。
先知专注于品牌塑建和品牌提升,帮助5000多个品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了命名和战略定位。今天,我们不断超越自己,为行业格局确立发展方 向。
命名之道,唯有先知。
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