中冶美卓

企业发展：

        旗下迈克液压公司为国家十一五期间一号重点工程（嫦娥奔月）、二号重点工程（石油连续管）、国家863项目（石油万米深井钻机）等成功的提供了液压、润滑、电控系统。产品多次获国家科技进步一等奖、二等奖、冶金科技进步一等奖；国家重大装备成果、国家科博会金奖、液气密行业优秀新产品等。为国家在冶金、航空航天、水泥、重机、环保、新能源等行业填补多项空白。

The development of enterprises:
       Mike hydraulic under the company flag as the national eleven key project (No. five during a moon), the key project (No. two oil continuous tube), the National 863 Project (petroleum million meters deep drilling rig) success provides hydraulic, lubrication, electric control system. Many products, won the first prize of national science and tech logy progress prize two, first prize of Metallurgical Science and tech logy progress; national heavy equipment, National High Tech Expo Gold Medal of achievement, liquid gastightness industry outstanding new products etc.. For the country to fill a number of gaps in the aerospace, metallurgy, cement, heavy machine, environmental protection, new energy and other industries.

解决方案：

       先知中国为此项目进行的企业命名创意，为着实体现企业实力及与相关公司的关联，通过与客户的多次后同，名称前缀均采用“中冶”企业属性词，随后工作重点逐步聚焦到冶金企业及产品的内在属性层面，进行关键字消减、整合等过程，更终决定为“美卓”，提交集团审议过程非常顺利，“中冶美卓”新企业名称更终得到高层首肯。并由先知团队为新的品牌进行设计及定位为”冶金之花“，与行业刚柔相济，相得益彰。

The solution:

       To really reflect the strength of enterprises and associated with the Related Companies, through repeated and customers with that name prefix are the "MCC" enterprise property words, then focus gradually focus to intrinsic properties of level of metallurgical enterprises and products, keyword reduction, integration process, the final decision to "Metso, submit group led the review process is very smooth," the MCC Metso "new enterprise name finally get high-level endorsement. And from the Wewin team for the new brand design and positioning for the "flower", and metallurgical industry and, complement each other.