朗生肽lightsen

面临挑战：　　
        现今消费者对化妆品需求的重心已经由对物质需求的满足演变为个性化与精神情感的追求。消费者心理的多样性显而易见，对化妆品品牌命名来说，消费者喜好和忠诚度是更重要的，产品的命名特性越符合消费者心目中的期望值、消费者得到良好的产品体验由此消费者才会信任，从而加深对品牌的认可。因此作为化妆品公司起名及品牌命名，更应根据女人消费特征和影响其购买因素等的诸多关系，去适宜的运用不同的刺激条件来吸引消费者，更终达到根据购物心理进行设计与宣传，达到促进销售目的。

Facing the challenge:
       Now consumers focus on cosmetics demand has evolved from the pursuit of material to meet the demand for personalized and emotional. The diversity of consumer psychology obviously, named for the cosmetics brand, consumer preferences and loyalty is the most important, named properties products more in line with the minds of the consumer expectations, consumers get good products experience which consumers do t trust, so as to enhance the brand recognition. So as a cosmetics company name and brand name, should be more many relationship according to the woman consumer characteristics and influence their buying factors, go to the appropriate use of the different stimulus conditions to attract consumers, ultimately achieve the design and publicity according to the shopping psychology, to promote the sales objective.

解决方案：
        化妆品的命名和设计要善于迎合女人爱美心理，体现化妆品的种类、作用及效果，同时要声情并茂，使女人觉得不买此化妆品便有点对不起自己的美丽。女人自己的角色定位不同于男人，其受影响、受感染的弹性大，更易产生群体交互和从众心理，从而引发感染性消费。lightsen（朗生肽）这个名字是带有销售驱动型的名称，命名过程中，先知顾问团队充分考虑了女性群体的心理因素，同时也兼顾到行业越来越细分，如何体现产品的专业功能也非常之重要。标志设计以圆为核心元素，通过立体的造型传达lightsen（朗生肽）全面、周到、圆满的品牌诉求。

The solution:

        Naming and design of cosmetics should be good at to cater to women like beauty psychology, reflects the role and effects of cosmetics category, and at the same time to make a woman feel emotional, t to buy the cosmetics is a bit sorry for their beauty. The role positioning of women themselves different from men, the affected and infected big elasticity, more easy to produce group interaction and the herd mentality, causing infection of consumption. Lightsen (Lang Shengtai) is the name names with a sales driven, named process, the Wewin team of experts fully consider the psychological factors of female groups, but also to take into account the industry more and more segmentation, professional function how to embody the products is also very important. The logo design to the circle as the core element, lightsen communicated by the three-dimensional modelling (Lansen peptide) comprehensive, thoughtful, perfect brand appeal.