奥蔻
经过全面的调研分析,先知命名采用了“音译”为主的命名线路,经过多轮的筛选分析“奥蔻”脱颖而出,“奥
世纪润和品牌管理有限公司是一家立足于健康产业领域的品牌营销公司,拥有强大的资金实力、广泛的健康产业资源和产品营销实力,致力于针对高端人群的健康需求及生活品质要求,专业策划并运作高端健康类食品品牌。
ShiJiRunHe is a field based on the health industry brand marketing company with strong financial strength, extensive health industry resources and product marketing strength, is committed to the health needs of populations for high-end and quality of life requirements, professional planning and operates the high-end health food brands.
世纪润和推出一款新产品——亚麻籽营养油,该油是专门为孕妇、青少年及三高人群推出的。为构建品牌优势,抢得先机,世纪润和诚邀先知为其做中英文品牌的命名及品牌SLOGAN创意。
ShiJiRunHe creat new products - Nutrition Flaxseed oil, which is specially designed for pregnant women, young people and three high-population introduced. To build a brand, to seize the initiative, and ShiJiRunHe invites Wevin making English brand naming and brand SLOGAN creativity.
该产品充分考虑目标受众的身体和心理特点,致力于营养配方油的研发。产品定位于“调理”,旨在通过合理健康的饮食,让几种脂肪酸,达到东方人比例,达到人体的更佳状态,帮助目标消费群体调养身体机能。先知从以上角度出发,更终将产品品牌定位锁定在“营养配方油”品牌,推导出的品牌传播核心为“没胃口,有养能”,由此,我们将其命名为“养能”。
The product fully consider the target audience's physical and psychological characteristics, is committed to the development of oil nutritional supplements. Product positioning in the "conditioning", aims to reasonable healthy diet, so that several fatty acids, reaching Orientals perfect proportion, to the human body in the best condition, the target consumer groups to help restore bodily functions. From the points above, we locked brand positioning in "nutritional supplements oil" the first brand to derive the core brand communication is " appetite, have raised energy", so, we name it as "Yang Neng" .
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