盛美牧业_公司起名_品牌取名案例-先知中国公司命名网

强大词语,降低传播营销成本
强大名称,带来效益的品牌资产
专注命名定位,命名行业标杆
360全胜命名法,成就强大品牌

360全胜命名法

公司起名品牌命名战略定位强大形象产品开发营销传播强大全案

盛美牧业 辽宁牧业龙头企业: 项目背景：
本溪盛美牧业是一个集种鸡饲养、鸡雏孵化、饲料生产、肉鸡食品加工、生物有机肥生产为一体的现代化肉鸡加工企业，并建立了以本溪为生产加工基地，以沈阳为核心，辐射鞍山、抚顺、丹东、辽阳等辽宁中部城市群的肉鸡生产加工直销的网络。总投资超过4.5亿元，企业每年可实现产值25.8亿元，增加值6.5亿元，利税1.4亿元，是明山地区更大的农业产业化龙头企业之一。为了拓展市场，让企业从辽宁省推向全国、推向龙头，品牌战略是其中不可或缺的关键一环。对于企业来说，品牌的度和传播度就是无形的资产，要想获得更好的推广和传播，首先就要给公司企业起一个合适、好听的名字。尤其是像牧业这种传统产业，想要在已经日趋成熟的市场创新经营，一个好名字是企业成功的步。为达成公司企业成为全国范围内大型龙头企业的愿景，他们找到了先知中国为其做品牌中文起名。
Project background:
Benxi Shengmei animal husbandry is a modern broiler processing enterprise including breeding, hatching chicks, fodder production, broiler food processing, bio organic fertilizer production , and set up in Benxi as its production base. Its broiler production and processing direct sales network covering Anshan, Fushun, Dandong, Liaoyang and other central city group of Liaoning, with Shenyang as its core. The total investment over 450 million yuan, the annual output value is 2.58 billion yuan, the added value is 650 million yuan, taxation of profit is 140 million yuan. The enterprise is one of the biggest leading enterprises of agricultural industrialization in Mingshan area.In order to expand the market, promote the enterprise from Liaoning province to the country, to the world, the brand strategy is the most indispensable key link. For enterprise, brand awareness and propagation are intangible assets, to promote and spread further, we should give the company a proper, good listening name. Especially as the traditional animal husbandry industry. In order to in vate manage in this increasingly matured market , a good name is the first step to the success of an enterprise.To achieve the nationwide leading enterprise vision,the enterprise come to find us Wevin to give them a brand name in Chinese.

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面临挑战：
牧业属于产业，属于传统产业。而如今的时代第三产业的发展势头已经远远超过的产业。未来能在当今的市场获得更好的发展，产业纷纷转型，通过整合资源和搭建平台，联合网络资源整合，已经形成了、三产业紧密互联的状态，单一的生产加工企业已经不能在当前新新社会中拥有优势。现阶段，我国畜牧业正处在由传统向现代加速转型的进程中，呈现出一些新的特征，但是近两年出现了一些新问题需要正视，未来我国畜牧业的发展仍是机遇与挑战并存。未来人们对畜产品的消费需求不可抑制，畜牧业仍是农业和农村经济发展中更具活力的增长点和朝阳产业，关键是在畜牧业生产过程中要提高饲料、养殖、防控的科技含量，努力向社会提供安全、营养、美味的畜产品。在此我们坚信未来畜牧业会沿着稳定健康的轨道前进。
Facing the challenge:
From the company's attributes, animal husbandry is the first industry, belong to the traditional industry. Now the era of the third industry development momentum surpassed the first industry. To achieve a better development in the future market, the first industry transition one after a ther, through the integration of resources, building a platform and combining cyber source, has formed the first and the third industry closely interconnected state, single production and processing enterprises can’t possess advantages in this new society.At present, the animal husbandry industry in our country is speeding up the transition from tradition to modernity, showing some new characteristics, but in the last two years there are some new problems need to face, the future development of animal husbandry in China still combines opportunities and challenges . In the future people's consumption need to the livestock product can t be suppressed, animal husbandry would be the most dynamic industry in the agricultural and rural eco mic development area , the key of the animal husbandry production process is to improve the tech logy content of feeding, breeding, prevention and control, and strive to provide safe, nutritious, delicious animal products. We firmly believe that the future of animal husbandry will march forward along the healthy and stable track.

解决方案：
要想打造一个全新的牧业品牌，起名是步的，因为一个好名字可以给企业非常好的传播度和识别度，让企业在将来的推广和发展中可以起到事半功倍的作用。先知命名团队在接到这个命名后，对中国现有市场和国外企业成功案例做了详细而周全的调研，对本公司的命名做了初步总结，认为本公司的命名应该从国际感、可识别度方面入手。通过大量的起名、筛选，更终确定了盛美这个名字。盛美有繁盛、盛大、美好的意境，对于牧业来说，消费者更多的考虑是食品安全问题，盛美具有天然美好的属性，消费者看到之后容易产生好的联想，给人以安定感;同时，名称具有国际范，大气，对于未来品牌的全国、推广来说都非常有利。另外，从设计角度来讲，盛美拥有更好看的结构和可设计度，对于品牌传播来说尤其有利。
The solution:
To create a new animal husbandry brand name, is the very first step, because a good name can give the enterprise a very good propagation and recognition, so that the enterprise could yield twice the result with half the effort in its future promotion and development. Our Wevin naming team after receiving the mission, has done a detailed and comprehensive research to the Chinese existing markets and successful foreign famous enterprises cases. After done a preliminary conclusion, we believe we should naming from the international sense and recognisable degree.By screening a large number of names, we ultimately determine the name Shengmei. Shengmei means bloom, grand, beautiful and contains other artistic conception. For the animal husbandry, consumers cares more about the issue of food safety. Shengmei has natural good attributes. It’s easy to produce a good association and a sense of stability to consumers. At the same time, this name has an international sense.It’s good for its global promotion of the brand in the future.In addition, from its design perspective, Shengmei has a beautiful structure and easy to be designed, which could be particularly advantageous for the brand propagation.